Privacy Policy
Last updated: 22 October 2026
Likyra ("we", "us") provides social media marketing, online shop and growth services to businesses and personal brands in the United Arab Emirates, the United Kingdom and worldwide. This policy explains what personal data we collect, why, and your rights under the UK GDPR, the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and other applicable laws.
1. Who is responsible
Likyra is the controller of the personal data described here. Contact: hello@likyra.com.
2. What we collect
- Account data: your name, e-mail address and a password (stored only as a secure one-way hash).
- Business details you give us: business name, industry, country, city, website, social media handles, goals, markets and budget range.
- Messages: what you write in our contact form and customer service chat.
- Subscription data: the package you choose and its status. Card payments are handled by our payment provider; we never see or store your full card number.
- Anonymous usage statistics: pages visited, referring website, language and device type, linked to a random identifier stored in your browser. We do not store your IP address for statistics and we do not use advertising cookies.
- Client performance data (for clients only): statistics from the social media and ad accounts you connect, so we can report and advise.
3. Why we use it (legal basis)
- To create and run your account, prepare your offer and deliver our services (performance of a contract).
- To answer your questions and give free advice you ask for (your request / legitimate interest).
- To improve our website and services using anonymous statistics (legitimate interest).
- To meet legal, tax and accounting obligations (legal obligation).
4. Automated analysis
We use AI tools to analyse your market, prepare ideas, draft content and answer chat questions. These tools do not make decisions with legal or similarly significant effects about you; a person on our team is responsible for your account, and you approve every post before it is published.
4b. WhatsApp
If you give us your WhatsApp number and opt in, your personal Likyra bot sends you a daily summary and important updates, and you can send it requests. We store your number, your messages to the bot and our replies to deliver this service. Write STOP to pause, or change it in your dashboard. Messages are sent through the official WhatsApp Business Platform (Meta).
5. Who we share it with
Only with service providers that help us run Likyra, under contracts that protect your data: hosting (Hetzner, Germany), AI processing (Anthropic), e-mail delivery, payment processing, and the social media platforms you ask us to work with. We never sell your personal data.
6. International transfers
Your data may be processed in the EU, the UK, the UAE and the USA. Where required we use appropriate safeguards such as standard contractual clauses.
7. How long we keep it
Account and client data: while your account is active and up to 12 months after it is closed. Invoices: as long as tax law requires. Chat and contact messages: up to 24 months. Anonymous statistics: up to 24 months.
8. Your rights
You can ask to access, correct, delete or export your data, object to or restrict its use, and withdraw consent at any time. E-mail hello@likyra.com. You can also complain to the UK Information Commissioner's Office (ico.org.uk) or the UAE Data Office.
9. Security
We use encrypted connections (HTTPS), hashed passwords, secure cookies and access controls. Your social media accounts always stay in your name.
10. Changes
We will post any changes on this page and update the date above.