Social Media Management Prices in Dubai & the UAE: 2026 Pricing Guide
Comparing agency quotes for your restaurant in JLT, salon in Al Barsha, clinic in Business Bay or online shop run from Deira? This guide sets out what the UAE market typically charges in 2026, what actually changes between a cheap package and a premium one, and five questions worth asking before you sign anything. No hype and no promised results, just the figures and the right questions.
- The market range in 2026: social media management in the UAE runs from about AED 1,500 a month for basic posting on one or two platforms to AED 20,000+ a month for full service with paid ads, content production and a dedicated team. VAT-registered agencies add 5% VAT, so always check whether a quote is inclusive or exclusive. Ad spend paid to Meta, TikTok, Snapchat or Google is almost always charged separately from the management fee.
- What differs between price levels: (1) Platforms: Instagram only versus Instagram, TikTok, Snapchat and LinkedIn. (2) Posts per month: roughly 8 to 12 feed posts at the entry level versus 20 to 30 posts plus Reels and Stories at the top. (3) Ad management: simple post boosting versus structured campaigns with Meta Pixel, Conversions API, lead forms and retargeting. (4) Arabic content: translated captions versus Arabic written natively for a Gulf audience. (5) Reporting: likes and reach versus cost per lead, cost per booking and cost per order.
- Our packages: published prices start from AED 1,490 a month (£299 a month for UK clients). Every package includes Daily Growth Advice, a free market analysis of your area and competitors before you start, and no lock-in contract. You can stop at any time, and current prices for every tier are listed on our sign-up page.
- How we work: everything is delivered remotely, including strategy, content calendars, bilingual Arabic and English captions, community management, ad management and monthly reporting. The only on-site work is the monthly shoot in Mass Reach.
- Mass Reach is our only package that includes a monthly shoot. On all other packages we work with your existing photos and videos, and we send you simple shot lists so your team can film on a phone.
- Plan around the calendar: Ramadan 2027 is expected to begin around 8 February 2027 (subject to moon sighting), with Eid al-Fitr around 10 March 2027. UAE National Day falls on 2 December, and Dubai Shopping Festival runs from December into January. Ask any agency how seasonal campaigns are priced before you need them.
- Question 1: Do you report cost per lead, booking or order, or only reach and followers?
- Question 2: Is the Arabic content written natively by Arabic writers, or translated from English?
- Question 3: Who owns the ad accounts, pages and content if we stop working together?
- Question 4: Is there a minimum term or notice period, and does the price include 5% VAT and ad spend?
- Question 5: How do you comply with UAE Media Council advertising rules and disclose paid or influencer content (إعلان / #ad)? Any agency offering bought followers, engagement pods or fake reviews should be ruled out straight away.
Get your free market analysis (no lock-in, from AED 1,490/month)